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paperless insurance agency since 2008

Posted on May 16, 2018 in About Us, insurance 101 - 0 comments -

We are a proud paperless agency!

The Wallrich Agency has been a paperless insurance agency since 2008.  We are the first agency in in Shawano to become so.  Our efforts started in the 90s with the implementation of Downloading our policies.  Along with our Association with The big I of Wisconsin and Acord standards we were able to affect positive change in our industry resulting in a widely adopted technology known as “policy download”.  Prior to this technology all policies we sold were mailed to us in addition to our clients.  We also invested heavily in technology to store these documents which today is a very easy thing to do.  In the 90s it was an expensive undertaking.

In the early 2000’s we began scanning documents into our software and then securely shredding them.  This is another investment we made that has become much less expensive over time.  It also allowed us to access our clients data much faster increasing our great customer service!

Many of our policies including commercial business policies are transmitted in a secure paperless format.  As stated above policies used to be mailed to us and our clients and now we do this electronically in many cases.  Printing forms and applications used to waste a good deal of paper as well and since we would just scan it then shred the documents we wanted to find a more paperless way to make that whole process simpler…e-signiture was the answer and we are very happy to use it every day.  Now our clients can electronically sign documents on their smartphone or desktop computer.

We are proud to continue to innovate and help our environment by adding paperless technology.  Smartphones have only enhanced our ability to provide this service.  If you wish to get your ID cards in a paperless format be sure to download our app today!

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Insurance Basics for starting a new Business in Shawano County

Posted on November 17, 2017 in insurance 101, Products, Shawano - 0 comments -

Insurance Basics for starting a new business in Shawano County

If you have or are Planning on starting a new business in Shawano we would like to offer the following basics as a guide for you.  Small businesses are the lifeblood of America and we are behind you 100%.  Shawano businesses are among some of the most unique and vibrant I have seen throughout the state of Wisconsin.  Below are some basic business insurance terms to get you through the planning process and well on your way to success.

General Liability Insurance (GL)

Whether you are a business in a strip mall renting space or a home-based business you need liability insurance.  Your home policy will specifically exclude these business risks as they are not designed to cover that.  General Liability policies provide defense and damages that may arise if you, your employees or your product or services cause bodily injury or property damage to someone.

Property Insurance

If you purchase a building for your business Property Insurance will cover that building.  Property insurance will also cover you “Business Personal Property” inside the Building even if you rent the space.  Business Personal Property would include office equipment like copiers and computers, tools you would use on and off premise (away from your building), inventory or stock and general items like coffee makers and Televisions.  The Property Policy will protect you from fire, vandalism, theft, smoke damage etc…

Business Owner Policies and Package Policies

Business Owners Policies or “BOP” as they are more commonly known packages all required coverages in one policy.  A BOP will often include “Business Interruption Coverage”, “Property Coverage”, “Vehicle Coverage”, Liability Insurance and Crime Coverage.  A BOP can be Taylor fitted for your own unique business with coverages added or excluded per your discretion.  These Businessowner policies may even be rated lower than a typical Package policy because they bundle services at a lower cost.

Commercial Auto Insurance

Commercial or Business Automobile policies protect your company’s vehicles.  This includes vehicles that carry your employees, products or equipment.  Many take out Commercial Auto policies for ride-sharing gigs through services such as Uber and Lyft.  Commercial Auto policies cover risks that normal Personal Auto policies exclude.  This will in many cases include ride sharing or driving while “on the clock” if you are in outside sales, food delivery or transport (livery).  Some Businesses will require their employees to use their own vehicle for work.  “Non-Owned Vehicle Coverage” can cover this and may even be added right to the BOP Policy.

Workers Compensation

Workers Compensation or “Work Comp” provide insurance to employees who are injured on the job.  Work Comp replaces wages lost while recovering from an injury and medical bills incurred due to that injury.  In exchange for these important benefits the employee relinquishes the right to sue their employer for this incident.  This is an obvious benefit the the employer as well in order to maintain their business operations after an injury.  State laws vary, but most require you to have Workers Compensation policies in place if you have W2 employees.  Wisconsin’s Workers Compensation Guide will outline our state’s laws.  If you have questions about your own business please give us a call or consult your legal counsel.  Penalties for non-compliance are very stiff!

Professional Liability Insurance

Professional Liability Insurance or Errors and Omissions Insurance provide defense and damages for failure or improperly rendering professional services.  Your general liability “GL” policy does not provide this protection.  Professional Liability coverage is applicable for any professional firm including Consultants, Accountants, Lawyers, Notaries, Real Estate Agents, Insurance Agents or Technology providers to name a few..

Data Breach Coverage

If you are in the business of storing “private”, Sensitive or non-public data for your clients, customers or employees on your servers or on other office equipment you are responsible for protecting that data.  If a breach occurs either electronically or in paper form a data breach policy will protect from that loss.  It can offer defense for the incident and help your clients recover their Identities in some cases.

Life Insurance

Most people don’t like to think about life insurance let alone purchase it.  Most people understand the importance of a life insurance policy for their loved ones.  Life insurance provides a financial benefit after you die.  Let’s put that into the direct context of your business’s operations.  If you unexpectedly die do you expect your business to continue to operate and your employees to continue to have a job?  If you unexpectedly die how many people will it take to replace you in your daily job duties?  Many small business owners wear many hats and hiring those services can be daunting after the initial shock wears off.  Life insurance can be purchased by your company to at least fill the financial void your death would create.  Life insurance can also be used to fund a buy-sell to pass on the ownership of your business in a non-disruptive manner.

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distracted driving leading to higher premiums

Posted on June 27, 2017 in insurance 101 - 0 comments -

stop texting and drivingDistracted Driving is now leading to higher premiums in Auto Insurance


Distracted driving, we’ve all seen it.  Sitting at a stop light or driving down the highway people cannot stand to be out of the loop for  even a minute.  Distracted driving isnt a new phenomenon but it has increased with the emergence of smartphones.  Messing with the radio or eating and drinking while driving have been problems for years.  We could blame drive-thrus or musicians but we could probably just use common sense and avoid the whole problem entirely.

The Law

Wisconsin Law is clear when it comes to distracted driving.  Texting is always prohibited for any wisconsin driver.  Using a hand-held device while driving through a work zone is prohibited for any wisconsin driver.  Using any hand-held device is prohibited for ALL probationary licensed driver.  The penalties for violating these laws are very steep!  It could lead to large fines or loss of license.  Is sending that text really worth the risk?  Not just the risk of fine but loss of life or injury to you or others?  We would all say no but we need to remind ourselves more often because the accidents keep occuring and the tickets keep going out.

The Stats

According to the Zero in Wisconsin website,  “If a driver is going 55 miles per hour and gets distracted for less than 5 seconds, they’ve traveled the length of an entire football field without paying attention.”  How long does it take Aaron Rodgers to drive the entire field?  Longer.  According to available statistics, In 2015, there were 24,089 car crashes related to distracted driving in Wisconsin.  That is one in five crashes!

Helpful Tips

Simply Turn off your phone or run silent while driving.  You may even think about doing this as a passenger.  Distractions come from all around the vehicle.  We have so many more obsticles on Wisconsin roadways like Deer and Other Drivers, lets take phones out of that equation!  Pull over and stop in a safe area if you must use your cell phone.  Its actually pretty easy to do this, if the message is that important give your recipient you full and undivided attention from a rest stop or parkinglot and let them know you did this, they will appreciate it!

Insurance Carriers and Claims Personelle see these horrible situations far to often which is why many of them are not even answering their phone wierelessly as they drive.  They even have vopicemail indicating why they did not answer.  Its a great concept.  Lets all keep our eyes on the road and keep each other safe!

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Shawano Wisconsin Storm Warning System for Severe Weather

Posted on May 19, 2017 in insurance 101, Shawano - 0 comments -

Shawano Wisconsin Storm Warning System

For Severe Weather

Photo By: Lee Pulaski

Spring Storms and Severe Weather are upon us in the Shawano area.  The bad news is that property damage will occur.  The good news is that we have technology to help us be prepared as ever.  With apps on our phones and 24/7 media we can get ahead of storms and take measures to secure our property while staying safe.

Shawano County has implimented the CodeRED Weather Warning system.  As outlines by the Shawano Leader you can sign up on this website to get alerts about Severe weather.  This could give you and your family extra time to protect your property and get to safety.

If you have any questions as to how your home is covered in the event severe weather damages your property you can read about it here or give us a call locally at 715-526-2156.  We insure property all over the state and around Shawano County so we see more storm damage than most.  Wind has been a major contributing factor to some home rates increasing.  Over the last five years we generally have more wind losses than neighboring states.

We would be happy to help put your mind at ease so you can enjoy your Spring when the sun is out.

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What factors go into an auto insurance premium

Posted on June 19, 2015 in insurance 101 - 0 comments -

The main factors in an auto insurance premium

One of the most misunderstood facets of insurance are how an auto policy is rated.  There are many insurance mysteries but not everyone needs to take out a Workmans Comp policy or get a personal disability policy – everyone who drives is required to carry auto insurance.  I get questions all the time like, “if my car is a year older why did its premium increase?” or, “why did my insurance premium go way up just because I moved to Milwaukee?”.  These are all great questions and stem from the fact that Vehicle make and model are only a tiny part of how your auto insurance premium is determined.

There was a time when an insurance agent took out a slide rule to rate your policy and it had vehicle type and date of birth.  Then we added sex, zip code, coverage options, claim experience, driving record and even credit to the equation.  It gets complicated which is why commercials flat out telling you you “COULD” save 15% is just purely a slogan – there is no way to know.  One great reason to have an indie-agent like us is that we inherently understand all these factors as they apply to your situation and have several companies that we can shop in order to get you the best rate.  We also understand that some insurance companies prefer younger drivers, some prefer older drivers and some specialize in classic cars.  Its in our heads already, why not put that to work for you.

Your garaging location

Your garaging location is one of the main base factors in how your auto insurance premium is determined.  This is where the insurance company adds in all their claim experience data.  If there are more theft claims in a specific city you will see your comprehensive rate increase.  But, if you live in the city you may also drive less, so you may also see your liability rate is less then if you live in a suburb like Howard or Grand Chute.  In our county, Shawano, we see more deer claims than any other county so we pay more for comprehensive coverage.  Garaging location is a big factor in auto insurance.

Your driving record

Your driving record is an obvious factor.  Why should someone with no tickets pay the same for insurance as a person who has three speeding tickets.  Insurance companies typically charge for accident and violations for three years.  We also have companies that are offering accident and violation forgiveness.  This is a coverage you pay a premium for, up front, and if you are involved in an incident it will be overlooked.  I typically recommend this coverage for someone about to add a new driver to their policy.

Your Vehicle Type

Your vehicle type is another big rating factor for auto insurance.  Items like horsepower and vehicle type as well as statistics like how many Dodge Caravans get into accidents all play into this rate.  Safety features, speed and the ability to easily buy repair parts are also things insurance companies consider when rating your car.  They also know how likely a medical bill will creep up if you are involved in an accident.  If you are in a large pickup truck you might be less likely to sustain certain injuries than if you were driving say a tiny sports car.

Your credit level (insurance score)

Insurance companies call it an insurance score but lets be real, its your credit rating.  While a few states have banned this rating factor insurance companies are convinced year after year that they can better determine what type of driver you are based on that credit score.  When you look at your policy you will likely see a discount for “good credit”.  Some companies offer a 0-50% discount based on your credit score.  You can always check your credit score online but its important to understand that this doesn’t easily correlate to your insurance rate.  Your score gets matched to a discount or credit level and usually the agent or company employee has no clue what your actual FICO score is.  This enhances privacy but often further mystifies the credit factor in your Insurance Premium.

Your age

Your age is a large rating factor.  Younger people often pay more for auto insurance then around your mid twenties rates level out.  What people don’t anticipate is that rate creeping back up after the age of 50 or 60.  This isn’t because the company feels older individuals drive horribly – or younger individuals for that matter…  It is all based on the company’s statistics with how many claim they see from drivers in that age group.  They adjust the rate accordingly.

New Factors

With all of the above factors you may be asking yourself – why isn’t my actual driving the main factor.  The answer is, up until recently we haven’t been able to plop an agent or company rep in your vehicle for enough time to understand how you operate your conveyance.  Now we have telematic devices that determine how you drive and give you a discount (or surcharge) accordingly.  Wish granted =) Of course, this too adds complexity and further mystifies your auto insurance rate.

I hope we have described some of the biggest rating factors.  We encourage you to give us a call or stop in.  Let us explain all this and put our knowledge to work for you.

Demystify Car Insurance

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wisconsin insurance law changes

Posted on April 9, 2015 in insurance 101 - 0 comments -

gavel gavelWisconsin Insurance Law Changes

updated June 27, 2017

There have been a couple law changes in Wisconsin this past decade which dramatically impacted insurance coverages and rates. We include a very brief summary of the two most pivotal law changes impacting Wisconsin Auto Insurance Consumers.

2015 Ride-sharing Law

The legislature signed into law requirements for companies like Uber and Lyft to be held to statewide standards.  A minimum liability limit of $1,000,000 must be retained by the company on any of their drivers.  It is important to remember this insurance only covers the driver as they are transporting a customer.  That driver’s personal liability will cover them under normal operations for personal use.  A coverage gap will exist for that driver between the time they are “on the clock” but riderless and the time they pick up a rider.  They must obtain a gap coverage endorsement which is avaialble through many companies OR a commercial policy which would be prudent.

2011 Act 14

This Assembly bill essentially rolled back many of the changes from 2009’s Act 28 but left in place mandatory insurance coverage.  The entire summary of that bill is here.

For other Wisconsin insurance law changes please visit the OCI site’s laws, rules and bulletins.

2009 Act 28

  • Wisconsin Drivers must have active Auto insurance coverage when operating a vehicle.
  • Wisconsin Drivers must carry valid proof of that active coverage
  • The minimum liability limits for insurance companies issuing policies in Wisconsin shall be $100,000 per person bodily injury, $300,000 per accident bodily injury and $100,000 property damage.
  • Minimum uninsured and underinsured liability limits for insurance companies issuing policies in Wisconsin shall be $100,000 per person bodily injury, $300,000.
  • Medical payments coverage has increased to the amount of at least $10,000

There are additional changes including the stacking provision.  The entire summary of that bill is here.

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hometown insurance expert

Posted on February 18, 2015 in insurance 101 - 0 comments -

Hometown of Shawano WI

We Love our hometown of Shawano Wisconsin

From our main street festivals like Holiday Stroll and Octoberfest to our Shawano County Fair we feel very lucky to have a business in Shawano.

As your Hometown insurance leader we are always searching for better products to bring you.  With the vast amount of insurance products on TV and, well, everywhere – you might ask yourself why buying insurance in shawano is the best option.  The answer is simple.  Because we live here we understand which companies will value your business and which companies are simply targeting our area.  We dont want to sell you a car insurance policy for instance and have the rate double in the course of 2 or 3 years.  That doesnt make sense to us.  We also don’t want to sell you a homeowners insurance policy just to watch the company leave the state.  We chose stable companies who will value your business.

Many times you will see a car with an insurance company logo painted on it.  They do this because you see their presence in your hometown.  That doesn’t mean they have invested anything in the community or are sponsoring any local events – theyre just driving through.  We are here with you and so we want to represent companies that are here too, that is why we represent some great Wisconsin insurance companies like Secura and Germantown.

From the Wolf River to Shawano lake we understand our hometown insurance market and strive to protect it with great insurance.

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never fear the protectionist is here

Posted on November 21, 2014 in insurance 101 - 0 comments -

The Protectionist

Can he alone save the day

Life and Limb

A windstorm struck the area and branches are everywhere! Cleanup is always a problem but the damage caused can be more troublesome. Can the Protectionist use his powers to move massive branches like some kind of large beaver all hopped up on Mt Dew?

All you need to do is call us. Windstorm is one of the basic perils on your homeowners policy. The Wallrich Agency can make sure your claim is processed quickly and the damage is repaired.

Hail Mary

Mary is in trouble. Hail is coming down hard and her car is taking the brunt of the damaging forces. Can the Protectionist save her vehicle from malicious hail?

Fortunately Mary carries auto insurance with Comprehensive coverage. Among other things this coverage will allow her to repair the damage from Wind and hail. Comprehensive coverage also protects her in the case of theft or vandalism. If a building collapses on her vehicle or she strikes an animal while driving she will be protected.


Fender Benders will ruin your day. Take these two drivers for instance. Tempers are running high, can the Protectionist save the day with his custom app?

Fortunately they wont have to rely on an app or a superhero if they carry insurance with the Wallrich Agency. Questions can be answered and a claim can be filed with a phone call.

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Winter driving is coming soon

Posted on October 13, 2014 in insurance 101 - 0 comments -

Winter Driving Tips

Winter Driving is Coming Soon

It always seems like the first snow of the season brings the most number of cars-in-ditch.  We live in a part of the country where seasons change drastically.  We’re masters of the roadway until the flurries start.  Its like we forget that snow is as slippery as it is beautiful.  After that first snow we are once again masters of the roadway but we need to feel that slip of the breaks to relearn each Winter.  Here are some tips to get you back in the swing of things.

Make certain your tires are properly inflated.  You should check your tires regularly but if were being honest we might not even know where we put the tire-guage.  Just as its smart to wear our shoes on the right foot lets make sure our tires are ready to touch the snow.

Avoid driving while tired.  Your reaction time will be critical in slippery or wet conditions.  Driving while tired or fatigued will decrease your reaction time.

Take extra time stopping at an intersection.  Better safe than sorry.  Better to be in control when approaching an intersection than having to apply the breaks heavily…you may find stopping suddenly to be impossible.

Practical Non-Driving Tips

Make sure your mobile phone has a full charge especially while on a long trip.  If your car stops running you may need that extra battery time to call for help.  It is also a good idea to keep an extra blanket in your vehicle.  if you car stops running your heater stops running.  We have all jumped into a warm car for a short trip and maybe didn’t dress for a day at the ski hill.  Staying warm is critical.

Finally, stay home. If you really don’t have to go out, don’t. Even if you can drive well in the snow, not everyone else can. Don’t tempt fate: If you don’t have somewhere you have to be, watch the snow from indoors.  Its fun!

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The impact of deer on insurance in shawano wisconsin

Posted on September 18, 2014 in insurance 101 - 0 comments -

The impact of deer on insurance rates is great.The impact of deer on insurance rates is great.  If you drive in Wisconsin for any amount of time you will often spot deer just off the road and it will be immediately apparent why deer have such a large impact on insurance.  If you drive through beautiful Northern Wisconsin you will feel like your on Bambi Safari.  With the ever-present reminder to stay alert laying right on the road distractions like cell phones are just not safe.  I myself have had several close calls.

As an insurance agent in Northeast Wisconsin we see real impact on our “comprehensive” insurance premiums especially when people move to other parts of the state.  The top three counties for car-deer accident reports were Waukesha with 809, Dane with 786 and Shawano with 748 reports. In Green Lake, Taylor and Shawano counties, more than half of all reported crashes in 2013 involved deer.  Animal collisions are covered by comprehensive coverage along with windshield damage, hail, theft and vandalism.  When more than half of all vehicle collisions are attributed to deer in Shawano county you can see why that particular premium is higher than in other counties.  Deer accidents, or near misses,  also tend to cause multiple vehicle collisions as well so those premiums are also affected.

Reasons for increased deer activity

Part of the reason we see a large volume of deer accidents in Shawano county is due to the agricultural areas next to our two major highways.  The long grass makes it hard to see a deer attempting to make its move.  As a result reaction time is reduced.  Two other components that increase the likelihood of deer on the roads is time of day and mating season.  Deer tend to run more during mating season and have more erratic judgement when crossing busy roads.  More deer – more chances for collision.

Stay safe out there and remember to keep a weather eye on the ditch-line.

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